A FEW CASE STUDIES
A rough timeline
1996 - Current
University of the World
Europe, ASIA, AUSTRALIA
Africa, NORTH & SOUTH America
Since 1996, I have traveled and lived across 5 continents. I didn't travel with an iPad or even an email address in the beginning... I worked in Bars and interesting positions all over the world for several years.I have worked professionally in Australia, England, Netherlands, Finland, Germany, Vietnam, Kenya and now the USA.
2002 - 2003
Fintech & ENERGY
I moved back to Australia to "settle down" for a while after 6 years of living abroad and 2 years working in London with an agency and a Fintech startup. I continued working within the Fintech "Online Trading" arena for a company called M-co, the Marketplace Company. We built Australia's first Green Electricity Trading platform and worked mostly with Energy trading houses and government policy makers. I was an Account Manager mostly taking care of traders working on the East Coast but this position gave me heavy exposure to government policy, the finance vertical and traditional PR and marketing communications.
2003 - 2006
Advertising & AGENCY LIFE
As I was completing my studies in design, I began to gain exposure to the Advertising industry. I worked for several agencies on big accounts such as Disney, Vodafone, Samsung, American Express, QANTAS & Tourism Australia. Agencies included Gruden Group, JWT, RMG Connect, Ogilvy and Isobar. Hands on roles included Producing, Project Management & Account Service.
2008 - 2009
Photographer & JOURNALIST
Spent some time away after my E-Commerce experience with Fruugo and worked in Africa with my photography. Transitioned back and forth to Kenya working with the Nation, Kenya's leading Newspaper, WIR Media and some assistant work for Al Jazeera.
Ho chi minh City, Vietnam
Whilst contracting in the digital space I transitioned between Helsinki, Finland and
Ho Minh City in Vietnam for one year where I setup and established California Substrates, a Hydroponic brand currently still servicing North America. Available in 100's of stores nationwide. Whilst a challenging new field, I have learn't a great deal about running a business in a very different world to technology and advertising.
PROGRAM DIRECTOR (UX/CX)
I went back to Australia to spend time with family. At this point my primary consulting experiences were centered around
customer experience, business modelling & design thinking. I helped setup a Design Thinking / Agile consulting arm within SMS Management & Technology, a mid sized Management Consulting group. Projects included leading various initiatives around service design, business modelling & customer experience programs for Commonwealth Bank of Australia (Industry, Annuities, Portfolio Trading & Retirement Funding). On the side, I was heavily involved with the growth of the business both with existing clients and pitching new business weekly with government, financial, automotive and energy sectors.
Completed studies in Photography.
Primary focus on Documentary photography and Journalism.
1999 - 2001
Advertising & Fintech STARTUPS
My first real agency position was with the Agency Joshua, later acquired by Grey Group. I worked in the mailroom and climbed to admin co-ordinator in a few months. Before this, I held various temp roles with Anderson Consulting, PriceWaterhouseCoopers & the Canadian Imperial Bank of Commerce. Whilst I enjoyed my work with Joshua, I was approached to work with Agriflow, a "Fintech" startup at the end of the 90's focused on building the worlds first agricultural commodity trading platform & portfolio management system. I saw opportunity...
2002 - 2004
SAE - MORE STUDY
Digital Design & Multimedia
It was very clear that the future was the Internet. I figured I should learn how to build it! I studied Multimedia Design which included both design and programming. Over this period I built out several commercial projects and digital strategies for companies I had previously worked with.
2006 - 2013
Led Strategy / Agency acquisition
Moved to Finland as a love refugee. I was asked by Aegis Dentsu Media Group to lead digital strategy and build out the acquisition of a digital agency to form the Isobar Digital Network hub in Finland. I worked with the acquisition and merger. I also led both Digital & Media Strategies for clients such as Adidas, Toyota, H&M, Nordea Bank and Air Finland. I trained traditional media agency folk in digital including agencies Carat and Vizeum. During this period, I made life long and very successful friends whom I still collaborate with today.
E-Commerce Marketing Manager
I was scouted to work with a well funded
E-Commerce startup, Fruugo. I focused on their digital marketing and media acquisition strategies but after a short period of 6 months, I decided to leave before their fall. My first experience with incredibly poor management. I did however learn a great deal about
E-commerce business and met many great tech friends who I am still collaborating with.
Senior Account Strategist
I worked with Luxus, an agency that grew out of Helsinki to Singapore and San Francisco. Lots of new business pitches and work focused on value propositioning and business modelling for Nokia's App (Ovi) business unit and brand.
Principle Consultant | Product Owner
Worked with several Finnish businesses in business concepting, service design and as a product owner. Namely I worked with Nokia across various large scale digital transformation and mobile branding / value proposition projects over 3 years.
Worked with the Founder and CEO of ActiveArkJWT (Now MIRUM Agency), a leading agency in Finland focused on building brands with marketing communications and digital services. As lead strategist I worked on a number of digital, experiential & social projects as well as carving keynotes & entire event outlines for Nokia's leadership team at events such as Mobile World Congress. In addition to day-to-day strategy leadership, I led a number of new business pitches for major Scandinavian brands.
2014 - 2019
STARTUPS, ADVISOR, ENTREPReNEUR
Australia & North AMERICA
Over the past 5 or so years I have been transitioning between Australia, North America & Europe. I established my own retail business in Vietnam, launched the brand in North America and successfully exited recently to move on to new pastures.
During this time I have worked in an advisory capacity to a handful of startups in analytics, marketing, venture design, digital media & travel.
I helped establish the right business models, build clear and precise value propositions, build bullet-proof go-to market commercialisation strategies & connect startups to the right people for partnership & investment. Startups include MotionCatcher, a Norwegian digital media signage & analytics company; Colab, a Los Angeles based Venture studio; SOLVE Growth, a Los Angeles based Growth Hacking Agency & Lomakuumetta, a Finnish based Travel startup.
Innovation, VentuRe Building, PRoJect leadeRship, PaRtneRships & BUSINESS DEVELOPMENT
Based in Los Angeles but available throughout North America & Europe.