CX, UX, Project Leadership, Digital Transformation, Design Thinking, Presentation Writing, Account Management,

Journalism, Intrapreneurship, Entrepreneurship


I am a globally experienced relationship builder, project leader, service design thinker, creative & strategic mind with a highly experienced approach to leading projects and building both businesses and relationships with iconic brands and agencies.

I have the experience to understand the needs of both the client and its internal organizations, and the needs and language of designers & developers. Within my 15 years experience, I have run accounts for agencies & consulting groups (multiple P/L's) across iconic brands in Europe & Australia, as well as within the start-up scene in North America. I've held the role of designer, producer, project manager, product manager, strategist, account director & business director so I get what it takes to think big & get the job done!

Some of the accounts I have led include Disney, Vodafone, Tourism Australia, Toyota, Adidas, Nokia, Air Finland and Commonwealth Bank of Australia. Initiatives have ranged from the global business transformation of through to launching fully integrated advertising/media campaigns for global ad/media agencies. I’ve led UX/CX & Service Design initiatives for consulting groups with iconic brands like Nokia & produced countless interactive websites, campaigns and games for brands such as Disney. 

Having worked across so many clients, projects and verticals around the world, I have the habit of getting along culturally with pretty much any client and gaining a deep understanding into their industry swiftly. This allows me to quickly understand their business, gain trust & discover new opportunities for growth, revenue and innovation.   I've worked within Government, Technology, Telecommunications, Banking, Fintech, Travel, Tourism, Fashion, Entertainment, FMCG, Energy, Electricity, Agriculture and Automotive verticals & I've worked with startups since the dotcom boom so I have seen success as well as many failures.


Culturally (professionally), I have lived and worked on 5 continents. I've worked with media, advertising, design and digital agencies as well as consulting groups, start-ups & fortune 100 brands. I also studied design and multimedia development to ensure I had a deep understanding of the tools used for designing/developing in the digital space and studied photography, film and journalism to nurture my passion for story-telling and the creation of multimedia and visual content.  

Outside of business, I love the ocean. I surf, I sail & I dive. I love hiking, rock climbing and I've jumped out of a plane several times also. Fast cars & motorcycles keep me happy as well. I have the worlds coolest french bulldog Sonny who has traveled with me from Europe to Australia to North America.

If all this sounds of interest, then get in